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We brief and train callers on your brand, audience and proposition before activity begins. Our team uses consultative questions and active listening to explain relevant benefits and understand each prospect’s needs.
Our team is trained in the solution selling methodology using the ISM (Institute of Sales Management) framework and are skilled at uncovering pain points, using open questions and carefully matching relevant benefits to generate demand.
The briefing session gives the team insight into your company culture and brand values so they can strike the right style and tone for your business. Callers do not need to be product experts but, with an understanding of your unique selling points, they will use their skills to position the relevant benefits in relation to the interests and needs of each prospective customer on the live call. The brief will also cover typical objections faced, so callers are equipped to handle these or escalate to your team as required.
Regular coaching and feedback reinforce the briefing in the early stages and throughout the campaign. Shared call recordings and live listening allow clients to provide feedback and enable us to hone and perfect our approach and messaging from the outset.
