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Pre Sales Research Articles

Effective prospect research drives more strategic sales and marketing campaigns. We have gathered a selection of informative articles and resources to illustrate how phone-based customer and market research can help businesses build deeper relationships with prospects, improve targeting and segmentation, and shape an effective, compelling message and proposition that resonates.
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Mid-year marketing check-in. Assessing progress.

Mid-year marketing check-in. Assessing progress.

Tuesday, June 18, 2024
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Driving success in B2B: The benefits of thought leadership

Driving success in B2B: The benefits of thought leadership

Friday, October 20, 2023
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The art of authentic differentiation: four ways to stand out

The art of authentic differentiation: four ways to stand out

Tuesday, August 22, 2023
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What does the new FCA Consumer Duty mean for your business?

What does the new FCA Consumer Duty mean for your business?

Thursday, February 16, 2023
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Boost sales performance with the telemarketing channel.

Boost sales performance with the telemarketing channel.

Thursday, February 9, 2023
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Getting empathetic marketing right

Getting empathetic marketing right

Wednesday, January 18, 2023
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Accelerating business growth with customer insights

Accelerating business growth with customer insights

Sunday, September 11, 2022
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Evolving your ABM strategy – five key takeaways

Evolving your ABM strategy – five key takeaways

Friday, March 4, 2022
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Five steps to a clear and credible brand - infographic

Five steps to a clear and credible brand - infographic

Wednesday, January 26, 2022
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Five steps to a clear and credible brand identity

Five steps to a clear and credible brand identity

Wednesday, January 26, 2022
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How expert call handling impacts revenue and ROI

How expert call handling impacts revenue and ROI

Wednesday, January 19, 2022
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How to future-proof your 2022 marketing strategy

How to future-proof your 2022 marketing strategy

Friday, January 14, 2022
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