TTMC’s multilingual outreach delivers strong pipeline and strategic intelligence for TITAN Containers.
TITAN is a global leader in containerised storage solutions, helping businesses and individuals store anything, anywhere. Founded in 1987, the company has grown into the world’s largest provider of containerised storage, operating across 90 countries with six distinct brands.
With over 50,000 containers in circulation, TITAN continues to innovate through its Storage-as-a-Service model—designed to meet growing global demands for space, sustainability, and cost-efficiency. ArcticStore, the company’s flagship cold storage solution, offers safe, flexible, and energy-efficient options to a diverse B2B client base, including the pharmaceutical, food, hospitality, and events sectors.
Campaign objective and project background
TITAN had built up a substantial database of digital enquiries through channels such as their website and online advertising. Despite strong inbound interest for ArcticStore in particular, only around 10% of cold storage leads were converting to customers. The company conducted initial research in the Denmark territory to investigate this gap and decided to expand the initiative out across other markets.
With leads originating from multiple territories including the UK, Ireland, France, Germany, Australia, and New Zealand, TITAN required a multilingual partner able to deliver regional insights and manage time zone differences. The Telemarketing Company (TTMC) was selected to deliver a six-week pilot based on its native-language capabilities and experience delivering global research and demand generation campaigns.
The goal was twofold:
Project execution
TTMC worked closely with TITAN to design a targeted calling campaign integrating customer surveys with warm lead generation, where interest was uncovered. A team of native-speaking agents was assigned to ensure all nuances of customer feedback could be captured and time-zones covered. Agents received full training on the brand and its proposition so they could act as an extension of the client’s own team and tailor conversations effectively to each individual’s needs.
TITAN provided a list of unconverted leads from previous campaigns. Data was segmented by region and product line, so that reporting could be delivered at a both local and product level. Given the number of territories, it was important to establish strong communication with regional stakeholders to capture feedback across the whole team and ensure regional nuances were accommodated.
TITAN stakeholders were given access to TTMC Connect, the agency’s client portal where they could monitor results in real time, download call recordings, and view live dashboards. A schedule of regular reviews was established, and reporting needs defined to include:
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Daily reports to territory managers.
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Regional breakdowns by product line.
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Summary insights on objections and buying triggers.
TTMC configured its proprietary calling platform with logic-based survey scripts and dropdown menus to standardise data capture. Calls would begin with the structured survey but then pivot to a more consultative approach where active interest was identified. Agents used open-ended questions to explore customer needs and highlight where TITAN’s products could deliver value. This included identifying challenges such as:
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Seasonal cold storage demand.
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High energy costs from existing solutions.
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Compliance requirements in regulated industries.
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Growing interest in sustainable procurement.
Lead qualification was conducted using BANT criteria (Budget, Authority, Need, and Timeline) and all leads quality assessed to ensure consistency and quality prior to release to the client. Warm leads were either transferred via live connection to the sales team or forwarded immediately for follow-up within 24–48 hours. Leads with longer-term interest (up to 12 months) were also captured to help build future pipeline.
As the ArcticStore campaign gained traction, TITAN asked TTMC to launch a second stream focused on ISO containers—standardised shipping containers used for general storage and logistics. This required the agency to quickly allocate additional native-language agents and adapt the messaging to suit a different proposition. The same insight-led and consultative approach was applied to the new campaign, broadening focus and creating leads in sectors beyond cold storage.
Results
The structured survey and consultative approach enabled TTMC to re-engage cold data and flush out valuable opportunities that had been missed. The campaign delivered impressive results across both product lines, generating a rich pipeline of qualified leads and valuable customer insight. Calls led to several notable outcomes, including a live opportunity for 100 containers from a single prospect previously considered inactive.
Detailed lead notes and call recordings for each lead have ensured that sales team is well equipped to follow up calls, with the benefit of accurate, up-to-date prospect insight to increase the likelihood of conversion.
The campaign has delivered:
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346 survey responses, 185 ArcticStore, 161 for ISO containers.
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117 sales leads, 67 for ArcticStore, 50 for ISO containers.
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39 future opportunities, 16 for ArcticStore, 23 for ISO containers.
Surveys have delivered valuable insights for TITAN’s team to help refine messaging, adjust strategy, and improve the customer journey. A full analysis of survey responses has been provided split by territory and product line, including valuable feedback on:
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Pricing and proposition, including reasons for no interest.
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Customer journey, including interaction with sales.
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Website usability.
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Competitor intelligence.
TITAN has been surprised by the volume and quality of leads uncovered from older datasets. The campaign has demonstrated the effectiveness of phone as a channel in re-activating cold leads and nurturing relationships that digital channels alone may not convert.
As a result, TITAN is re-evaluating its lead management process and is considering appointing TTMC as the initial point of contact for inbound leads. Introducing a phone call at the start of the process would enable early qualification and prioritisation of high-potential opportunities. TITAN is also exploring the option of a follow-up call to maintain engagement, prevent leads from going cold, and ensure all requirements are accurately captured.
Overall, the campaign highlighted the critical role of voice in generating qualified pipeline, gaining customer insight, and strengthening the sales process.