Sims: Lead Generation Case Study | The Telemarketing Company

Read time:: 1 min
Published:: 27/11/2013
Updated:: 19/10/2026

Successful lead generation campaign with good ROI wins repeat business with global recycling giant SIMS Recycling Solutions.

SIMS Recycling Solutions is the world’s largest electrical and electronics reuse and recycling company. SIMS provide IT and electronics recovery, reuse and recycling services to OEMs, CEMs, compliance scheme operators, businesses and government organisations throughout the UK.

Case Study Highlights

Sims partnered with TTMC to build a structured programme around lead generation aligned with the client’s sales priorities. The engagement combined experienced callers, clear campaign controls and ongoing refinement to support the organisation’s wider commercial objectives.

Lead generation aligned with the client’s sales priorities
Real-time reporting and continuous campaign optimisation
Actionable insight captured alongside campaign outcomes
A flexible approach able to respond as priorities evolved

The Telemarketing Company are friendly and helpful beyond the direct requirements of a project - helping research data in general for Sims.

Commercial Manager Sims Group Uk Ltd

Project Background

SIMS Group offer comprehensive recycling solutions for end of life consumer products and scrap materials. To achieve the best possible recycling and recovery rates, the business operates dedicated processes for each service including: WEEE; End of Life Fridges; End of Life Vehicles; Abandoned Vehicles; Metal and Plastic recycling.

Recent legislation had categorised Televisions and Monitors containing Cathode Ray Tubes (CRTs) as hazardous waste. SIMS Group wished to target companies to educate them about this recent legislation whilst also offering the Group’s services for recycling. Secondary aspect of the calling was to educate people in SIMS Group’s more general service of waste electrical and electronic equipment recycling.

The businesses to be targeted were those with large numbers of computer terminal users, whom it was assumed would require large numbers of CRT screens to be replaced.

Achieved Success Using:

Appointment Setting

Qualified appointments with senior decision makers, supported by live prospect insight.

Lead Generation

High-quality lead generation, a steady stream of qualified buyers

The Results

TTMC’s work gave Sims a structured approach to lead generation aligned with the client’s sales priorities, supported by experienced agents, clear reporting and ongoing refinement. The programme strengthened engagement with the target audience, captured useful commercial insight and created a sound basis for continued activity.