Recall: Appointment Setting Case Study | The Telemarketing Company

Read time:: 1 min
Published:: 09/12/2013
Updated:: 19/10/2026

Continued professional approach to appointment setting campaigns results in longstanding relationship with worldwide industry leader Recall.

Recall Limited is the second largest UK document storage and retrieval provider with a 15% market share. Recall’s services cover the management of physical and digital documents throughout their entire life cycles, from creation through to indexing, storage, retrieval, processing and eventual destruction. These services are provided to a diverse customer base, with the primary focus on transaction-intensive market segments such as Banking and Finance, Insurance, Legal, Healthcare, Retailing and Government.

Case Study Highlights

Recall partnered with TTMC to build a structured programme around targeted audience engagement designed to increase event registrations. The engagement combined experienced callers, clear campaign controls and ongoing refinement to support the organisation’s wider commercial objectives.

Targeted audience engagement designed to increase event registrations
Appointment setting focused on sales-ready conversations
Lead generation aligned with the client’s sales priorities
Real-time reporting and continuous campaign optimisation

The Telemarketing Company has impressed me with their flexibility and their ability to listen to our suggestions and change direction as required. I’m pleased with their friendly yet professional approach and their transparent management of our account. I would not hesitate in recommending them, they have provided us with a successful campaign and met every challenge we threw at them.

UK Marketing Manager Recall GQ

Project background

The engagement between Recall and The Telemarketing Company grew organically, starting with physical storage and gradually adding more of Recall’s solutions so that prospects could be offered a full solution of physical or digital storage as well as Disaster Recovery Planning.

Each stage was carefully migrated into the campaign with face-to-face briefs between Recall and The Telemarketing Company’s calling team. Regular call recordings took place as well as bi-weekly Conference Calls and site visits for a frank exchange of views.

Achieved Success Using:

Appointment Setting

Qualified appointments with senior decision makers, supported by live prospect insight.

Lead Generation

High-quality lead generation, a steady stream of qualified buyers

The Results

Original data was purchased for the launch of the project and topped up with new data from various sectors. Recall provided extensive information on other players in the market to assist with objection handling and criteria under which it would not be worth setting a face-to-face appointment. In this case Sales Leads could be offered.

As well as Recall’s key selling points, which are fundamental to its culture, The Telemarketing Company developed an understanding of each of Recall’s data centres, in terms of location and individual features.