Crimson Publishing: Event Marketing Case Study

Read time:: 1 min
Published:: 29/01/2014
Updated:: 19/10/2026

Crimson Publishing run multiple event attendee sign up campaigns for business start-ups and growing businesses.

Crimson Publishing are an independent publisher, passionate about publishing information to improve the way people live and work; whether it’s in the form of a book, website or even an app, Crimson find the best way to reach their readers. Crimson Publishing focus on three specialist areas: Building small businesses, Improving family and working life and Enjoying leisure and pastimes.

Case Study Highlights

Crimson Publishing partnered with TTMC to build a structured programme around targeted audience engagement designed to increase event registrations. The engagement combined experienced callers, clear campaign controls and ongoing refinement to support the organisation’s wider commercial objectives.

Targeted audience engagement designed to increase event registrations
Clear qualification criteria and consistent quality control
Measurable outcomes, including for this initial campaign an attendee was generated every 0.83 hours of calling and some 671 qualified attendees were secured in total over the course of the campaign
A flexible approach able to respond as priorities evolved

We found the Telemarketing Company very helpful, proactive and quick to deal with any issues that came up. Reporting was at a high frequency, which helped us to monitor and tailor our campaigns.

Project Manager Crimson Business ( Barclays)

Project background

Crimson Publishing approached The Telemarketing Company to run a campaign calling cold and warm business records. The objective was to secure attendees for a series of high profile events with major sponsors for start-up and growing businesses in a number of key UK cities.

Topics included – Ready for Growth, Boosting Business Online and Ignite Business Growth.

The seminars featured guest speakers from businesses, banking and media and were held at prestigious venues all over the country with a lead seminar and main speaker being held at a Central London location and video linked to the other venues.

Achieved Success Using:

Event Marketing

Personal event outreach that drives registrations, attendance and useful feedback.

The Results

For this initial campaign an attendee was generated every 0.83 hours of calling and some 671 qualified attendees were secured in total over the course of the campaign.

Crimson Publishing were so impressed with this first campaign that they enlisted The Telemarketing Company to run a further 7 campaigns for them.