The Society of Motor Manufacturers and Traders (SMMT) is one of the largest and most influential trade associations in the UK. Its resources, reputation, and unrivalled automotive data place it at the heart of the UK automotive industry.

SMMT had a database of past enquiries and wanted to run a campaign to nurture untapped potential within this non-member data. They appointed The Telemarketing Company (TTMC) who they felt were a good fit based on their previous experience in the automotive sector. The primary objective was to call through the database targeting those who had engaged previously to scope out opportunities for membership or event attendance.

Read how TTMC achieved 131% of target and delivered cleansed data, market insights and high-quality leads and appointments for SMMT.

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