What can telemarketing be used for?
Telemarketing is a very flexible channel that can generate high value outcomes across the sales process, from qualified leads, appointments, web demos and hot key transfers, right through to full sales. In addition, it allows you to make a human connection with your target prospects, cleanse and enhance your data, and glean valuable insight through phone based market research.
Our services include:
- Outbound Telemarketing – Lead Generation, Appointment Setting, Event Marketing
- Lead Qualification and Nurture.
- Telesales/Inside Sales, Account Management
- Inbound Telemarketing – Call Handling, Lead Management
- Data Services – Data Cleansing, Data Enrichment, Email Opt-Ins
- Pre- and Post-Sales Research - Welcome Calls, Customer Satisfaction, Treating Customers Fairly/Compliance Calls
What is the difference between telemarketing, telesales and Inside Sales?
These terms are often used interchangeably. However, we feel that the terms do have different meanings.
Generally, “Telemarketing” creates, qualifies and nurtures demand for a product or service, creating leads and/or appointments for your sales team to close.
“Telesales” is directly selling a simple product or service over the phone. A telesales agent will close the sale and may also process a payment.
If Telesales is often used to describe high volume, transactional sales, “Inside Sales” tends to describe a more complex approach involving higher values, more complex propositions and an integrated mix of phone, email, web demos across multiple touch points.
TTMC has strong capabilities in all three areas.
Do you cover B2B and B2C?
We cover both, but our culture and approach are very much B2B. A subset of our work has always been B2C; it’s currently roughly 20% of our revenue driven by a handful of clients who need something more than the traditional B2C agency delivers. The B2C work we provide tends be high value and in regulated industries for work that needs a more consultative approach.
Do you do inbound or outbound?
Yes, we offer both – see our services page.
Can you send emails for us?
Yes, our system allows us to integrate email alongside our calls, sending electronic collateral, brochures, and case studies on your behalf during or after each call to build pipeline or provide written quotations.
If you need support for high volume email broad casts, email management or marketing automation, we can facilitate this through our digital partner.
We are PCI compliant and we protect sensitive details when taking card payments over the phone via Credit or Debit Card. We can also trigger invoices or capture direct debit details securely.
Much of our work involves sales in highly regulated sectors. Our FCA authorisation gives clients assurance that all our processes comply with FCA selling guidelines. Our Consumer Credit License authorises us to carry out regulated consumer credit activities.
What language skills can you provide?
We provide our full range of services in 15+ languages, using in-house native speakers, covering EMEA, APAC and Rest of the World audiences. We work regularly and successfully calling in all of the core EMEA languages, but we also cover languages like Arabic, Mandarin and Japanese.
Do you offer out of hours/weekend calling?
Yes, our global reach and breadth of sector coverage means that we commonly call out of core UK hours, including weekends and through the night and early morning on behalf of our clients.
What sectors do you cover?
We are not a sector specialist; we specialise in our channel, voice contact.
We can prove that our approach, systems and people can be applied to any vertical sector, no matter how complex, demanding or sensitive it may be. A lot of our work is in IT, Fintech and Financial services but our range is broad and spans Manufacturing, Consultancy, Legal Services, Utilities and many other sectors. Take a look at our “clients” page to get a feel for our unrivalled track record of delivery.
On our clients’ behalf we deliver intelligent and effective conversations with contacts ranging from a CMO or Legal Counsel in an enterprise right through to the Facilities Manager at an SME.