Blog

The Perception of Telemarketing

I saw a recent opinion piece in Marketing Week discussing the poor perception of telemarketing by prospects and existing customers, Although, the comment and the survey itself are focussed on consumer Telemarketing, the observations hold equally true for B2B work. Take a look here:

http://www.marketingweek.co.uk/disciplines/direct-marketing/how-to-bring-telemarketing-in-from-the-cold/3017816.article

The bottom line is that poor quality direct marketing, in terms of targeting and execution, is poor quality direct marketing, whatever the channel. People simply don't like receiving marketing that is inappropriate to their needs, whether the medium is direct mail, email or someone calling them. Moreover, the disruptive nature of Telemarketing means it can generate the most extreme reactions - when it's done badly, it can be incredibly damaging to a brand.

Conversely, when Telemarketing is targeted and executed well, it is "disruptive" in an entirely positive sense, making decision makers think about problems they had not considered and the concomitant solutions and benefits that a new approach can offer. Even the "negative" responses from a well managed campaign should result in brand enhancing conversations that give marketers an unmatched insight into their prospects' preferences.

Poor quality telemarketing needs to be rapidly regulated out of existence, so that this hugely effective channel remains the powerful route to market that leads so may clients to use it to drive powerful results...

Related articles

A new normal: the resurgence of better communication?

A new normal: the resurgence of better communication?

Thursday, March 26, 2020
Find out more
We need to talk: has digital killed the art of conversation?

We need to talk: has digital killed the art of conversation?

Monday, March 9, 2020
Find out more
10 steps to selecting the right outsource partner

10 steps to selecting the right outsource partner

Friday, February 7, 2020
Find out more
Making the most of your data assets

Making the most of your data assets

Monday, February 3, 2020
Find out more

Our full range of telephone services

Data Services

High quality, profiled data

Data Cleansing
Data Cleansing
Clean, up-to-date data delivers better quality leads and boosts sales
Read more
Data Enrichment
Data Enrichment
Data enrichment enables you to connect better with your target audience
Read more
Email Opt-ins: GDPR
Email Opt-ins: GDPR
Do you have a clean, compliant, opted-in database?
Read more

Pre Sales Research

Actionable insight to inform your sales and marketing strategy

Pre Sales Research
Pre Sales Research
Arm your sales and marketing teams with clear customer intelligence and accurate data.
Read more

Telemarketing

Want more opportunities to drive revenue?

Lead Generation
Lead Generation
High-quality lead generation at every stage of the customer journey
Read more
Call Handling
Call Handling
We can provide your customers with an expert, personalised service - making every interaction count
Read more
Appointment Setting
Appointment Setting
Successful appointment setting requires meaningful human interaction with senior decision makers
Read more
Lead Management
Lead Management
Improve lead flow, quality and conversion
Read more
Event Marketing
Event Marketing
Engage high value attendees and drive registrations
Read more
Lead Qualification / Nurture
Lead Qualification / Nurture
Move leads through the funnel more strategically with our expert lead qualification and lead nurturing services
Read more

Sales

Results drive, expert sales

Telesales / Inside Sales
Telesales / Inside Sales
Flexible, high performance transactional telesales and complex inside sales services.
Read more
Account Based Marketing
Account Based Marketing
Increase profitability, reverse churn and increase customer lifetime value.
Read more

Post Sales Research

Is your customer intelligence keeping pace with your business goals?

Welcome Calls
Welcome Calls
An effective welcome call helps to create a foundation for a lasting relationship.
Read more
Customer Satisfaction
Customer Satisfaction
Gain a more nuanced view of your customers’ experiences through phone-based surveys.
Read more
Treating Customers Fairly / Compliance
Treating Customers Fairly / Compliance
An FCA authorised and regulated business, our expert team can help you meet your TCF compliance needs.
Read more