Blog

Staying positive during challenging times

Amidst so much uncertainty and what feels like a stream of negative news, it is a struggle for anyone to stay positive at the current time. On a personal level, those of us lucky enough to be working at home during COVID-19, may take comfort from the fact we avoid lengthy commutes and are spending more time with family and friends in our household. From society’s point of view, there is an increased sense of kindness and community from many quarters as well as a positive impact on the environment from reduced air pollution, at least in the short-term.

However, with at-scale physical distancing and the massive economic knock-on effects of Covid-19, what possible benefits might businesses draw from this harrowing experience? We look at how organisations are adapting in this unprecedented period, and consider ways in which they may emerge stronger and more agile.

Accelerating digital transformation


With so many businesses having had to move operations into new environments very quickly, needing to access files, applications and resources remotely and individuals communicating with one another via internet apps, video conferencing and smart telecoms, COVID-19 has necessitated a rapid adoption of technology.

As well as contributing to a better sense of connectivity, with businesses having no other option than to ensure a good grasp on all of their channels, this interim way of working will also see many discovering new tools to increase productivity and reach, which can be taken forward when the new normal resumes.

Moreover, moving to digital processes and looking for increased efficiencies in how we work, communicate and deliver goods and services may take us a step towards greater sustainability which might not otherwise have been the case. With luck, at the end of this period, individuals, whether in a business or consumer sense, may find new definitions for what constitutes a ‘necessity’ and consume in a more mindful way.

Finding synergy from afar


Similarly, efforts to maintain communication and teamwork have seen a huge increase in the adoption of cloud-based collaboration services such as Slack, Microsoft Teams and Zoom. Isolation from colleagues is forcing individuals to make more effort to stay connected and be more conscious of keeping others updated and sharing information, which hopefully will help us all apply better practices in the longer term.

During times of adversity, organisations are also forced to become more agile to face challenges and respond to ever-changing needs, which in turn drives greater teamwork and breaks down internal silos. Many businesses have rapidly evolved their business model in order to address changes to market conditions and customer needs and this resilience and creativity will provide a solid platform from which to grow in better times. The newly enforced flexibility around home working and working patterns may also help drive a work-life balance that better supports the physical and mental health of employees, whilst at the same time giving employers the ability to attract and retain the best staff.
 

Demonstrate authentic purpose


At a time when an unparalleled event has had a truly global impact, there have been many awe-inspiring, selfless responses both from individuals, community groups and independent businesses, as well as global brands. 

However, there has also been a rise in well-meaning, yet slightly superficial communications, as well as some blatantly opportunistic approaches from businesses via email and social media.  By contrast, value and purpose-led organisations are beginning to shine at a time when audiences need reassurance and support, rather than a sales pitch. The retailers, manufacturers, hospitality brands and others who are currently diverting their operations towards supporting communities are the brands that will be remembered in better times.

Businesses in sectors hit hard by the coronavirus outbreak that prioritise the health and safety of their staff above profit will win lasting loyalty from those employees. Whether providing community essentials and delivery services or switching to manufacture health and safety products, the businesses that lead with compassionate values and demonstrate generosity and authenticity, will be the brands that are rewarded in the longer term.

The power of human contact


Our recent article highlighted the significance of human connections and asked whether good communication will be better appreciated after lockdown.

Ironically, it is likely that this period of social distancing will change our attitude to how we work and interact with others, giving us a greater appreciation of the value of ‘face to face’ and ‘human to human’ interactions. What is more, having been pushed out of our comfort zone we are more likely to be receptive to new technologies and confident in their use, potentially embracing tools such as video conferencing that enhance remote communications and personal interactions. Who knows, when we emerge into the new normal, rather than emailing colleagues who sit a few feet away or communicating with our family via messaging apps, we may even speak to each other!

If you are looking to maintain meaningful connections with your current and prospective clients and communicate your organisation’s purpose and brand values in an authentic way as we weather the storm of the ongoing pandemic, get in touch if you think we can help.

Related articles

A golden opportunity for professional services?

A golden opportunity for professional services?

Tuesday, May 26, 2020
Find out more
Getting value from a web-based events programme

Getting value from a web-based events programme

Thursday, May 14, 2020
Find out more
How phone-based services can help businesses during Covid-19

How phone-based services can help businesses during Covid-19

Friday, May 1, 2020
Find out more
COVID-19: A time to rethink the way you connect with customers?

COVID-19: A time to rethink the way you connect with customers?

Friday, April 17, 2020
Find out more

Our full range of telephone services

Data Services

High quality, profiled data

Data Cleansing
Data Cleansing
Clean, up-to-date data delivers better quality leads and boosts sales
Read more
Data Enrichment
Data Enrichment
Data enrichment enables you to connect better with your target audience
Read more
Email Opt-ins: GDPR
Email Opt-ins: GDPR
Do you have a clean, compliant, opted-in database?
Read more

Pre Sales Research

Actionable insight to inform your sales and marketing strategy

Pre Sales Research
Pre Sales Research
Arm your sales and marketing teams with clear customer intelligence and accurate data.
Read more

Telemarketing

Want more opportunities to drive revenue?

Lead Generation
Lead Generation
High-quality lead generation at every stage of the customer journey
Read more
Call Handling
Call Handling
We can provide your customers with an expert, personalised service - making every interaction count
Read more
Appointment Setting
Appointment Setting
Successful appointment setting requires meaningful human interaction with senior decision makers
Read more
Lead Management
Lead Management
Improve lead flow, quality and conversion
Read more
Event Marketing
Event Marketing
Engage high value attendees and drive registrations
Read more
Lead Qualification / Nurture
Lead Qualification / Nurture
Move leads through the funnel more strategically with our expert lead qualification and lead nurturing services
Read more

Sales

Results drive, expert sales

Telesales / Inside Sales
Telesales / Inside Sales
Flexible, high performance transactional telesales and complex inside sales services.
Read more
Account Based Marketing
Account Based Marketing
Increase profitability, reverse churn and increase customer lifetime value.
Read more

Post Sales Research

Is your customer intelligence keeping pace with your business goals?

Welcome Calls
Welcome Calls
An effective welcome call helps to create a foundation for a lasting relationship.
Read more
Customer Satisfaction
Customer Satisfaction
Gain a more nuanced view of your customers’ experiences through phone-based surveys.
Read more
Treating Customers Fairly / Compliance
Treating Customers Fairly / Compliance
An FCA authorised and regulated business, our expert team can help you meet your TCF compliance needs.
Read more