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Sales Articles

A strategic and data-led channel such as the phone can accelerate the sales process and improve ROI across all channels whilst delivering actionable insight to keep your strategy on track. Our selection of articles highlight how a flexible, personal, data-led channel such as the phone can impact sales performance and increase ROI across a wide range of customer propositions and market segments.
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The Telemarketing Company - 30-year anniversary timeline

The Telemarketing Company - 30-year anniversary timeline

Thursday, February 27, 2020
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ABM: a strategy, not a tool

ABM: a strategy, not a tool

Friday, January 10, 2020
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2019 Review: are you happy with your ROI?

2019 Review: are you happy with your ROI?

Wednesday, December 11, 2019
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Tailoring your sales and marketing strategy

Tailoring your sales and marketing strategy

Monday, December 2, 2019
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How serious is your buyer?

How serious is your buyer?

Thursday, November 28, 2019
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Telemarketing, Telesales, Inside Sales: what's the difference?

Telemarketing, Telesales, Inside Sales: what's the difference?

Tuesday, September 17, 2019
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Lose the language barrier: the value of multilingual marketing

Lose the language barrier: the value of multilingual marketing

Tuesday, September 3, 2019
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Complement your lead generation strategy with social media

Complement your lead generation strategy with social media

Tuesday, August 6, 2019
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Testing and measuring campaigns to maximise ROI

Testing and measuring campaigns to maximise ROI

Tuesday, June 4, 2019
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Overcoming the barriers to telemarketing success

Overcoming the barriers to telemarketing success

Wednesday, April 3, 2019
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Creating an emotional connection in the era of hyper-personalisation.

Creating an emotional connection in the era of hyper-personalisation.

Monday, March 18, 2019
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