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Sales Articles

A strategic and data-led channel such as the phone can accelerate the sales process and improve ROI across all channels whilst delivering actionable insight to keep your strategy on track. Our selection of articles highlight how a flexible, personal, data-led channel such as the phone can impact sales performance and increase ROI across a wide range of customer propositions and market segments.
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From prospect to customer: using telemarketing to optimise lead conversion

From prospect to customer: using telemarketing to optimise lead conversion

Friday, September 29, 2023
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Charting a course: navigating the complexities of an international marketing strategy

Charting a course: navigating the complexities of an international marketing strategy

Wednesday, July 19, 2023
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Generative AI – a sales and marketing revolution

Generative AI – a sales and marketing revolution

Friday, June 16, 2023
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8 reasons why chatbots cannot replace human agents.

8 reasons why chatbots cannot replace human agents.

Thursday, June 1, 2023
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Lead generation success: how to scale with telemarketing

Lead generation success: how to scale with telemarketing

Thursday, May 25, 2023
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Improve ROI with telemarketing in your multi-channel strategy. Part I

Improve ROI with telemarketing in your multi-channel strategy. Part I

Thursday, May 4, 2023
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Closing the divide: where do B2B & B2C marketing strategies meet?

Closing the divide: where do B2B & B2C marketing strategies meet?

Tuesday, April 18, 2023
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Six reasons why phone outreach is essential to sales success

Six reasons why phone outreach is essential to sales success

Wednesday, April 12, 2023
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Boost sales performance with the telemarketing channel.

Boost sales performance with the telemarketing channel.

Thursday, February 9, 2023
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B2B marketing trends to look out for in 2023

B2B marketing trends to look out for in 2023

Thursday, December 8, 2022
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Lessons from the best marketing campaigns of 2022

Lessons from the best marketing campaigns of 2022

Monday, November 21, 2022
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Planning through uncertainty

Planning through uncertainty

Monday, November 7, 2022
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