Blog

DMA Best Practice Guides

DMA Best Practice Guides 22 October 2009 Category: Blog We're sometimes approached by prospective clients with strange ideas about the best way of Telemarketing. Over the years, there have been all kinds of things which we're asked to do and won't. They have ranged from tricking switchboard operators into thinking telemarketing calls are of an urgent and personal nature right the way through to ignoring the TPS or fibbing about the benefits that prospects might get from a meeting, "just to get a foot in the door"..... If you'd like to find out what you should and shouldn't do in Telemarketing (not just the basic legal position, but also the ethical picture too) then the recently revised DMA best practice guides are a great starting point. I'd thoroughly recommend them for anyone engaged in the channel - for every cowboy operator out there there are agencies and organisations that build both their brand AND their sales pipleine by doing it properly.... click below to go straight to the relevant page of the DMA's website. http://www.dma.org.uk/information/inf-practice.asp Tagged in: Industry

Related articles

Weathering the storm in times of uncertainty

Weathering the storm in times of uncertainty

Friday, November 8, 2019
Find out more
You know your audience, but do you understand them?

You know your audience, but do you understand them?

Thursday, October 17, 2019
Find out more
Artificial Intelligence – a force for good or bad?

Artificial Intelligence – a force for good or bad?

Tuesday, October 1, 2019
Find out more
Telemarketing, Telesales, Inside Sales: what's the difference?

Telemarketing, Telesales, Inside Sales: what's the difference?

Wednesday, September 18, 2019
Find out more

Our full range of telephone services

Data Services

Do you want to improve data quality, increase marketing ROI, and ensure GDPR compliance?

Data Cleansing
Data Cleansing
Expert data cleansing creates clean, accurate and compliant data that matches your target audience
Read more
Data Enrichment
Data Enrichment
Data enrichment delivers the insight needed to connect better with your target audience
Read more
Email Opt-ins: GDPR
Email Opt-ins: GDPR
Boost engagement and ROI with consent based communications
Read more

Pre Sales Research

Do you need actionable insight to inform your sales and marketing strategy?

Pre Sales Research
Pre Sales Research
Arm your sales and marketing teams with clear customer intelligence and accurate data.
Read more

Telemarketing

Want more opportunities to drive revenue?

Lead Generation
Lead Generation
High-quality lead generation at every stage of the customer journey
Read more
Call Handling
Call Handling
Professional outsourced customer service. We can provide your customers with an expert, personalised service – making every interaction count
Read more
Appointment Setting
Appointment Setting
Successful appointment setting requires meaningful human interaction with senior decision makers
Read more
Lead Management
Lead Management
Drive value by improving lead flow, quality and conversion
Read more
Event Marketing
Event Marketing
Strategic event marketing can generate higher demand and deliver greater value.
Read more
Lead Qualification / Nurture
Lead Qualification / Nurture
Move leads through the funnel more strategically with our expert lead qualification and lead nurturing services
Read more

Sales

Is your sales strategy driving the results you need?

Telesales / Inside Sales
Telesales / Inside Sales
The quality of your Inside Sales skills can be a key differentiator in a competitive market.
Read more
Account Based Marketing
Account Based Marketing
Smart account based marketing helps to increase profitability, reverse churn and increase customer lifetime value.
Read more

Post Sales Research

Is your customer intelligence keeping pace with your business goals?

Welcome Calls
Welcome Calls
An effective welcome call helps to create a foundation for a lasting relationship. Retaining customers costs less than acquiring them, so it makes sense to have a robust retention strategy in place – starting as soon as a prospect is converted.
Read more
Customer Satisfaction
Customer Satisfaction
Measure customer satisfaction and gain a more nuanced view of your customers’ experiences through phone-based surveys.
Read more
Treating Customers Fairly / Compliance
Treating Customers Fairly / Compliance
An FCA authorised and regulated business, our expert team can help you meet your TCF compliance needs with greater confidence and increased customer insight.
Read more