Customer success story

Monier - Redland Case Study



Close collaboration with client Monier Redland guarantees success in both registration and appointment setting campaigns.

Redland is a brand of the worldwide Monier Group with operations in 46 countries. Redland has been the leading supplier of pitched roof tiles in the UK for over 90 years with a range of roofing tiles including concrete roof tiles, slate roofing products and clay tiles. Coupled with renewable energy systems, metal roof sheets and accessories, Redland provides solutions for most roofing specifications. There are just over 300 staff in the UK, with a Head office in Crawley, 7 manufacturing plants, 4 depots, a training centre and 2 customer service centres.

Redland Image

Project background

Pilot - Registration Campaign

The Telemarketing Company was selected in the first instance to drive non-account roofers (small roofing companies working in the private residential renovation and self-build market) to register with Redland Select, a new membership programme. In conjunction with the launch of Redland Select, a consumer focused website was set up, a one-stop shop for advice and information on home renovation, extension and self-build projects.  A key function of the site is to “Find a trusted Installer for your roofing project “ – Redland Select members.

Follow up Appointment Setting Campaign -

Due to the success of the first campaign, The Telemarketing Company was engaged to make appointments for two BDM’s to sell Redland’s Solar PV Tile and Redland’s On-Top PV system. The data contained prospects in diverse verticals including Residential, PV Installers and Affordable Home Providers. Decision makers included Buyers, Technical Managers/ Directors, Procurement Managers, Supply Chain Managers, Construction Managers, Development Directors, Surveyors and Renewable Installers.

Project execution and results

Registration Campaign -

The key to the success of the Redland Select campaign was the messaging.  The database was relatively small and so all calls needed to be persuasive from the outset. Redland and The Telemarketing Company worked closely together listening to and analysing call recordings to make this process a swift one.  The Telemarketing Company registered members online, with Redland sending out the confirmations. Over the life of the campaign, one registration was delivered in every hour of calling.

Appointment Setting Campaign -

The challenge with the Appointment setting campaign was a very different one. The Telemarketing Company made appointments for two BDMs across the country and with an appointment being made in every three hours of calling, the skill lay in the juggling of diaries and geographic scheduling.  Keeping close to the BDMs and feeding them back any issues and verbatim feedback, alongside the calls, was also key.  The campaign ran for 399 hours over four months and yielded 149 face-to-face appointments and 7 telephone appointments.

Redland have since returned to run a small trial campaign focused on the On Top PV Wholesale market and conducting market research around price point.

"I have been very impressed with the professionalism and commitment to quality demonstrated by The Telemarketing Company since the first day of our engagement. Across multiple campaigns they have taken the time to understand our company and our various offerings and the delivery in terms of both results and ROI, has exceeded my expectations." 

Marketing Manager, Monier Redland Limited

 

Our full range of telephone services

Data Services

Do you want to improve data quality, increase marketing ROI, and ensure GDPR compliance?

Data Cleansing
Data Cleansing
Expert data cleansing creates clean, accurate and compliant data that matches your target audience
Read more
Data Enrichment
Data Enrichment
Data enrichment delivers the insight needed to connect better with your target audience
Read more
Email Opt-ins: GDPR
Email Opt-ins: GDPR
Boost engagement and ROI with consent based communications
Read more

Pre Sales Research

Do you need actionable insight to inform your sales and marketing strategy?

Pre Sales Research
Pre Sales Research
Arm your sales and marketing teams with clear customer intelligence and accurate data.
Read more

Telemarketing

Want more opportunities to drive revenue?

Lead Generation
Lead Generation
High-quality lead generation at every stage of the customer journey
Read more
Call Handling
Call Handling
Professional outsourced customer service. We can provide your customers with an expert, personalised service – making every interaction count
Read more
Appointment Setting
Appointment Setting
Successful appointment setting requires meaningful human interaction with senior decision makers
Read more
Lead Management
Lead Management
Drive value by improving lead flow, quality and conversion
Read more
Event Marketing
Event Marketing
Strategic event marketing can generate higher demand and deliver greater value.
Read more
Lead Qualification / Nurture
Lead Qualification / Nurture
Move leads through the funnel more strategically with our expert lead qualification and lead nurturing services
Read more

Sales

Is your sales strategy driving the results you need?

Telesales / Inside Sales
Telesales / Inside Sales
The quality of your Inside Sales skills can be a key differentiator in a competitive market.
Read more
Account Based Marketing
Account Based Marketing
Smart account based marketing helps to increase profitability, reverse churn and increase customer lifetime value.
Read more

Post Sales Research

Is your customer intelligence keeping pace with your business goals?

Welcome Calls
Welcome Calls
An effective welcome call helps to create a foundation for a lasting relationship. Retaining customers costs less than acquiring them, so it makes sense to have a robust retention strategy in place – starting as soon as a prospect is converted.
Read more
Customer Satisfaction
Customer Satisfaction
Measure customer satisfaction and gain a more nuanced view of your customers’ experiences through phone-based surveys.
Read more
Treating Customers Fairly / Compliance
Treating Customers Fairly / Compliance
An FCA authorised and regulated business, our expert team can help you meet your TCF compliance needs with greater confidence and increased customer insight.
Read more

Related success stories

Awards and Accreditations

Financial Conduct Authority
Investors in People
IQCS
ISM
ISM Recognised Centre
ISO 9001
Level 4 PCI Compliance
MRS Evidence Matters - Company Partner
DMA member
The Business Marketing Club
Brighton Living Wage
B2B Marketing - Top B2B Telemarketing Agency
ESOMAR
TPS

Make an enquiry

The Telemarketing Company can help with all of your sales and market research needs. We look forward to hearing from you.

Call us on 01273 765 000
or email us at info@ttmc.co.uk

Visit us at:
The Telemarketing Company
26-27 Regency Square
Brighton
East Sussex
BN1 2FH