10 must-have requirements for telemarketing success

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The telemarketing channel offers many benefits; a highly personal, consultative approach that can reach senior decision makers and build the trust needed for long-term profitable relationships.

However, to get the best return from what isn't the least expensive approach, a number of key things need to be in place.

We've pulled together a list of the 10 key ingredients for a successful telemarketing campaign.

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