Hitachi Consulting is the professional services organisation within Hitachi Ltd. It is a global technology leader employing around 300,000 people worldwide, across operations in EMEA, North and South America, Australia and Asia.

Hitachi Consulting specialises in the design and delivery of digital solutions, both for Hitachi companies and for the general market, with a particular focus on industrial sectors.

A small in-house team at Hitachi was employed to generate new business appointments. In order to be able to ramp the capacity of this team up and down in line with market need, Hitachi decided to outsource additional appointment setting function to a specialist agency, which could support a sustained, strategically targeted drive for new business.

They appointed The Telemarketing Company (TTMC) to deliver the work based on their deep experience both in the sector and in engaging with senior decision makers at enterprise level.

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