Call360 is an AI-powered call tracking platform within the suite that enables automatic sales attribution and customer experience insight across all channels. The platform allows organisations to track the customer journey from clicks to offline phone calls, categorising the intent, sentiment and outcome automatically to create sales attribution models that are accurate and effective.
The company had tried a variety of marketing strategies but needed an approach that could deliver a more consistent pipeline of ‘larger’ clients. They felt a direct approach such as telemarketing would help them identify and strategically target businesses with a greater propensity to buy, whilst at the same time delivering ‘Voice-of-Customer’ insight to inform their business strategy and sales propositions.
Read how the telemarketing channel has delivered a valuable proof of concept and proven its ability to take cold data right through to well-qualified demo opportunities.