Based in Trowbridge, Wiltshire, apetito produces nutritious, great-tasting meals for hospitals, schools, care homes and community services, as well as bespoke catering models for the hospitality and leisure sector in the UK, Germany, Spain, the Netherlands and Canada. They are the parent company of Wiltshire Farm Foods, the UK’s premier home-delivery service for ready-made meals.

The marketing manager at apetito wanted to step up efforts to increase market penetration and generate awareness of the full portfolio of the care home meal proposition. He decided, therefore, to review the existing agency agreement and conduct a champion/challenger trial with TTMC alongside the incumbent agency to find the best possible outsource solution.

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