IMS of Smithfield, a premier supplier of meat, poultry, and game, was established in 1970 in the heart of London’s famous Smithfield Market. Founder, Roberto Raggio, is still involved today and, working alongside his brother and son, has built the family run business over the past 50 years based on a reputation for quality, trust, reliability and service.
Given the size of the food industry and the breadth and depth of their range, IMS felt there was still significant untapped potential within the market and the opportunity to accelerate growth. They therefore set the objective to raise awareness of their brand and increase their market share by developing new relationships with clients with potential to become long-term partners.
It was decided, therefore, to engage a specialist agency to undertake the work and generate high quality appointments for the in-house team to follow up. Trusting the brand to an external agency was a major step for IMS and The Telemarketing Company (TTMC) was appointed based on its long-standing reputation and experience in the food industry, to carry out an initial pilot within London as a proof of concept.