Bobst is one of the world’s leading suppliers of equipment and services to packaging and label manufacturers in the folding carton, corrugated board and flexible materials industries. Business Unit Web-Fed is particularly focused on the labels and flexible packaging sectors of the packaging industry. Its core business includes equipment and services for; Inline & CI Flexo, Gravure, Laminating, Coating including Extrusion Coating and Vacuum Metallisation.
Bobst Web-Fed had grown through the acquisition of several leading technology companies in the sector; Schiavi Spa, Rotomec, Fischer & Krechke GmbH (F& K) and Nuova Gidue Srl. The acquisition process had created a CRM of varying quality, which provided a poor foundation for the pro-active sales and marketing effort needed to expand sales.
The Zone Business Director for Web-Fed in the UK and Ireland approached a number of different agencies before appointing The Telemarketing Company to carry out the project - to generate potential leads - phone or face to face appointments for the Web-Fed team - for new equipment sales.
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