Exizent had not used an outsourced telemarketing agency before and were looking for reassurance of an external team’s ability to deliver value, position their proposition effectively and sensitively represent the brand they had worked hard to establish.

Exizent agreed an eight-week pilot to establish an evidence-based proof of concept both for the agency and the channel. The goal was to generate demo appointments with senior decision makers and key influencers in the probate department of legal services firms. TTMC needed to feed high-quality, sales-ready leads to the internal sales team who would deliver the platform demonstrations and convert prospects to active customers. Secondary goals of the campaign were to gather feedback to inform the Exizent message and proposition, and build brand awareness within a well-qualified and profiled audience.

Read how TTMC became a trusted partner for Exizent and overcame early reservations around the telemarketing channel.

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