Systematic and collaborative approach ensures solid proof of concept for Molex international lead generation initiative

25 September 2017
Molex (a subsidiary of Koch Industries - $120bn USD turnover) is a globally recognised provider of electronic solutions in a wide range of industries. Molex Connected Enterprise Solutions (Molex CES), a business unit of Molex LLP, offers turnkey solutions for complex global IT infrastructure projects.

In June 2017, Molex CES approached The Telemarketing Company to support a business development initiative targeting South Africa and Poland, to serve as a benchmark for a wider global campaign. The focus for the campaign was their latest offering of Industrial High-Bay Connected LED Lighting Systems. The strategy was to tap into the trend for industrial LED lighting, using a tangible product offering as a hook to generate leads within large multi-site organisations in South Africa and Poland.

For more information, read the full case study

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