Sales alignment and integrated approach boost lead generation for MHR during COVID-19

24 February 2021
MHRPeopleFirst.jpg

MHR International Group is a global software and consultancy company specialising in HR, payroll, employee engagement, learning, analytics, and artificial intelligence services. Their product portfolio includes People First, iTrent, and MHR Analytics.

MHR’s Telemarketing team were managing a mix of inbound and outbound priorities and due to the growing number of interested prospects, they required a telemarketing agency to provide skilled and dedicated resource to support their lead generation efforts. The objective was to expand sales of the People First platform for businesses with between 100-400 employees. Calling during COVID-19 created barriers in terms of reaching HR, Payroll and Finance Managers.

Read how TTMC overcame this challenge and aligned their sales development resource with MHR's systems and process to give full visibility of campaign performance. 

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