The Telemarketing Company has achieved record sales in its year end figures, increasing turnover to £3,110.000, maintaining its position as the largest 100% outbound B2B agency.
The success has been achieved through a combination of increased client retention figures and the acquisition of several new clients including DHL, Serco, Aon, Western Union, Palm, NPower, TNT and Cadburys. The agency can prove impressive ROI credentials with over 85% of turnover coming from repeat business.
The company, which was established in 1990, specialises in unscripted campaigns undertaken by a team of motivated salaried agents at 185 workstations and undertakes around 3 million calls a year. The company has held Investors in People (IiP) accreditation since 2001 and offers all employees structured training and ongoing coaching, led by a team of experienced marketers.
The company is a member of the Direct Marketing Association and has recently achieved re-accreditation with the Association’s rigorous Business List Audit (BLA) accreditation, a quality standard for business data.
The Telemarketing Company was awarded FSA Authorisation last year, enabling it to offer fully compliant appointment setting, lead generation and market research services to all financial services clients.
The next 12 months will see a major round of investment in leading edge infrastructure including CRM platforms, call recording and analysis and VOIP telephony, ensuring the agency continues to offer innovative and cost-effective telemarketing services to the world’s leading business organisations.