EMEA appointment setting pilot generates high quality pipeline leads for Aerotech sales engineers

17 February 2020
Founded in 1970, Aerotech is a leading provider of high-precision motion control and automation equipment that employs almost 500 people worldwide. Aerotech’s engineering, research and development, and manufacturing teams are headquartered in the US with full service subsidiaries in the UK, Germany, and throughout Asia supporting its global customer base.
 

As the telemarketing function had not been outsourced previously, a priority for Aerotech in selecting a telemarketing agency was the ability to robustly and systematically qualify leads and align activity with the needs of the in-house sales team. Having evaluated multiple agencies and drawn up a short list of three on that basis, The Telemarketing Company (TTMC) was chosen to carry out a campaign to generate appointments for the sales and applications engineers across EMEA territories.

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