Appointment setting trial generates pipeline of £400,000 for Scotwork Negotiation

10 July 2018
Since 1975 Scotwork has coached over 200,000 senior managers worldwide to improve their understanding of the negotiation process and the range and quality of the skills they use.  Scotwork has a range of negotiation training solutions from ‘Foundation’ to ‘Strategic’. All are built around the Scotwork 8 Step Process that underpins all negotiations.

Scotwork’s unique offering and reputation as a leader in its field allowed the business to grow organically for over 40 years through referrals and recommendations. As the market matured and became more competitive, however, it was felt that a more strategic approach would allow the business to extend its reach by proactively targeting key decision makers within specific organisations. Scotwork engaged The Telemarketing Company to set up  appointments with key decision makers– primarily Training or HR Managers – responsible for training budgets.

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