We recently attended The Global ABM Conference and had the opportunity to share our insight into how a phone-based approach can help power your account-based marketing strategy. We presented examples of our work to demonstrate how phone outreach and telephone research support some of the fundamental elements of successful ABM including clean, profiled data, strategic insight, deep engagement and trust.
 
If you are interested to learn more, a recording of the session is now available to view.

The session highlights how a phone-based approach can help:
 

• Create a complete, accurate, profiled database for your target accounts.
• Capture deep insight to feed your proposition, messaging and strategy.
• Reduce churn and increase customer lifetime value.
• Create trust and develop profitable long term partnerships.
• Test and refine strategies to increase overall ABM ROI.

View Presentation