One of the most common misconceptions around telemarketing is that it is simply cold calling individuals using a scripted approach, with the sole objective of hard-selling large quantities of low value products. Whilst this form of telemarketing does exist, it is very outdated and not an approach endorsed by most reputable agencies these days.

In reality, telemarketing offers much more; it is a highly flexible and personal channel, well suited to supporting high value, complex B2B sales, in particular. Not only does it allow businesses to present their proposition in a compelling way, it provides the ability to build trust and rapport, and nurture interest in the longer term, all essential building blocks for sustainable B2B relationships.

Not only that, it has more to give beyond building relationships and supporting high value, complex solutions sales. Calling will cleanse and enhance data sets and simultaneously enrich data with actionable insights that build an accurate, colourful profile of your target audience. A deeper understanding of your audience’s needs and challenges then allows you to tailor your proposition and messaging, improving the likelihood of conversion and delivering an improved customer experience.

In our infographic below we highlight how the telemarketing channel can transform cold, unqualified data into profiled and consent-based data, and the many benefits that can bring. If your marketing team is grappling with poor quality data, or your sales team’s time is being sapped by high volumes of poor quality leads, we can help.

To find out more about the many ways voice contact can enhance your sales and marketing approach, get in touch today.