With the outlook uncertain, it makes absolute sense to thoroughly research and carefully scope any new venture. However, as market research is such a broad term, there are often misconceptions around what the process involves and businesses may feel overwhelmed and unclear where to start.

With this in mind, we’ve put together our top 10 tips for carrying out a successful market research project in a handy infographic to help you keep it focused and generate high quality results. You may also be interested to read our short guide on the same topic.