With a backdrop of smart new technologies and digital channels, a traditional approach such as telemarketing can be seen by some as out-dated and even obsolete.

Sadly, those taking this view are actually missing out on the many benefits of a powerful channel that, when strategically targeted can reach and convert high-value prospects with a truly personalised message. Phone contact, when standalone, packs a real punch, getting attention, driving response and building rapport with the people that matter most. Not only does it make a genuine human connection with its audience, it is highly persuasive and enables you to present a powerful proposition tailored to each individual’s interests in real-time.

What is more, telemarketing can enhance and reinforce your digital programmes, qualifying early-stage leads and delivering a steady flow of opportunities so your sales team’s valuable time isn’t sapped chasing leads that will never convert. Cutting through the noise of digital channels, it also elevates your customer experience and brings the human face of your brand to the fore, gathering valuable insight and deepening engagement to create a solid foundation for long-term relationships.

Whilst modern technologies continue to develop, telemarketing, undervalued and underutilised by some, is still a highly effective approach used by many of the most successful organisations.

If you still need convincing of its value, view our infographic below for 10 revenue-generating benefits of telemarketing.