30 March 2017 Category: News
Hotkey transfers shorten sales cycle and ensure success of outsourced lead generation campaign
Octopus, based in Holborn, London, is one of the UK’s fastest-growing fund management companies, with around 500 employees, more than £5 billion in assets under management, and over 50,000 investors.
In 2016, the company launched an initiative to scope the opportunity within their current market, establish existing levels of penetration and identify new opportunities for Octopus products. They considered an in-house approach, but decided in favour of an outsourced option to minimise management overhead, and free up their in-house team to focus on converting the pipeline of leads generated.
Our latest testimonial looks at how Octopus engaged The Telemarketing Company to run their first outsourced lead generation campaign, calling a specialist database of Financial Advisers to generate leads via hotkey transfers to their in-house team.