Sales and Marketing: 4 steps to a happy relationship

Wednesday, February 14, 2018 Category: Blog

Unless you’ve been hiding under a rock, you’ll no doubt know that the customer buying cycle is no longer a linear one, whether you’re targeting B2B or B2C businesses. With so many touchpoints for customers to interact with, a single hand off of leads from marketing to sales is now a thing of the past.

Tagged in:

Miele and agency partners kick start 2018 marketing campaigns

Monday, February 5, 2018 Category: News

Staff from The Telemarketing Company recently attended agency meetings at the Miele Centre in Gütersloh, just outside Dusseldorf. The meeting brought together key personnel from the Miele marketing team, and agency partners from across the UK to kick start joint marketing activities for 2018.

Tagged in: Team, Telemarketing

Talking to the right people: how to reach C-suite decision makers

Monday, January 22, 2018 Category: Blog

When it comes to sales and marketing, making sure you’re talking to the right people is key. After all, discussing the benefits of your product or service with someone who’s not in a position to make or influence a decision is a waste of precious time for both of you. Instead, you should focus your efforts on attracting the attention of those people who will swing the vote. In other words, you should head straight for the top.

Marketing health check: new year’s strategy resolutions

Monday, January 8, 2018 Category: Blog

We’re all familiar with the old adage, “new year, new me”. Typically, a new year is the time we all have a long, hard think about our health, after an indulgent festive season. But our physical health isn’t the only thing we should be taking a look at in 2018. We got to thinking, if your BMI is an indicator of your body’s health, what is the marketing equivalent?

Tagged in: Growth, Telemarketing

Braving the unknown: facing uncertainty going into 2018

Tuesday, December 12, 2017 Category: Blog

It’s safe to say that 2017 has felt less than stable. What with ongoing Brexit negotiations, a snap General Election, a less than favourable economy and GDPR just around the corner, it’s no wonder that many UK businesses, large and small, are feeling uneasy. With all of this going on, 2018 may be looking bleak to business owners. So, as the New Year rolls around, here are our thoughts on braving the uncertainty.

Tagged in: Industry, The Team

Never stop questioning the status quo - the value of agile telemarketing

Monday, December 11, 2017 Category: Insider Perspective

Change has always been a constant. But the rate of change is picking up pace as rapidly advancing technology is redefining customer expectations – setting the bar even higher for efficiency, responsiveness, relevancy and customer success. Just being willing and open to change is no longer enough. Any organisation that hopes to remain competitive must be able to adapt quickly, easily and confidently – and do all of this more nimbly than other industry players. Simply put: you need the tools to be agile.

Ever decreasing budgets: adapting your strategy in stale economic times

Monday, December 4, 2017 Category: Blog

In uncertain times, the saying goes, marketing budgets are always the first to go. 28% of marketers say that securing enough budget is their biggest challenge, and with budgets falling this year and only 15% expecting to see a rise next year, it seems they’re not wrong*. With mounting pressure to deliver results alongside reduced budgets restricting your resources, it can feel like you’re working with one hand tied behind your back. So what can be done?

The top B2B marketing tools you need to know about

Wednesday, November 15, 2017 Category: Blog

B2B marketers are under pressure to cover an ever expanding area of responsibility; anything that makes their lives easier is a welcome godsend. There are a whole host of innovative minds out there creating apps, software and tools to ease the burden, so we’ve created a list of some of the most useful, that all marketers should know about.

Finding the right words: 5 best practices for B2B copywriting

Monday, October 30, 2017 Category: Blog

Copywriting is one of the most creative parts of any marketing strategy, no matter what your industry. B2B copywriting, though, is a different ball game to B2C content creation. B2B customers tend to act as a decision-making unit, rather than a sole buyer, so marketers are tasked with finding the right words to influence a group of experts. To help you make the most of your copy, we’ve identified a few best practices.

Tagged in: B2B Lead Generation

Top tips for writing your marketing strategy

Monday, October 2, 2017 Category: Blog

A carefully formulated marketing strategy is the backbone for any successful campaign and essential to achieving a solid return on investment for your sales and marketing effort. According to statistics, however, 51% of businesses don’t have a strategy at all (Source B2B Marketing)

Tagged in: Telemarketing

B2B Appointment Setting - 7 Steps to Success

Monday, September 25, 2017 Category: Blog

Selling complex B2B products or services requires the ability to influence and persuade, and to communicate in a compelling way. To achieve high value sales, upsell and cross-sell to existing clients and move them from ad-hoc purchase to enterprise-wide adoption, needs meaningful human interaction, either face-to-face or over the phone.

A two-way street: what makes a good client/agency relationship?

Tuesday, September 19, 2017 Category: Blog

An agency’s top priority should be to help their clients achieve their goals. By necessity then, the client-agency relationship should be one of mutual respect that feeds collaborative and creative work from both parties, whilst remaining productive and cost-effective for the client. However, this can be easier said than done, and difficulties do often arise. Over the years, we’ve worked with hundreds of clients, helping them to see real results with their telemarketing efforts, and we’ve developed the formula for a successful client-agency relationship.

Tagged in: The Team, Telemarketing