Successful lead generation campaign with good ROI wins repeat business with global recycling giant SIMS Recycling Solutions.

SIMS Recycling Solutions is the world’s largest electrical and electronics reuse and recycling company. SIMS provide IT and electronics recovery, reuse and recycling services to OEMs, CEMs, compliance scheme operators, businesses and government organisations throughout the UK.

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Project Background

SIMS Group offer comprehensive recycling solutions for end of life consumer products and scrap materials. To achieve the best possible recycling and recovery rates, the business operates dedicated processes for each service including: WEEE; End of Life Fridges; End of Life Vehicles; Abandoned Vehicles; Metal and Plastic recycling.

Recent legislation had categorised Televisions and Monitors containing Cathode Ray Tubes (CRTs) as hazardous waste. SIMS Group wished to target companies to educate them about this recent legislation whilst also offering the Group’s services for recycling. Secondary aspect of the calling was to educate people in SIMS Group’s more general service of waste electrical and electronic equipment recycling.

The businesses to be targeted were those with large numbers of computer terminal users, whom it was assumed would require large numbers of CRT screens to be replaced.

" We chose The Telemarketing Company because they were business 2 business experts who had also worked within the waste and recycling industry before.  The Telemarketing Company are friendly and helpful beyond the direct requirements of a project - helping research data in general for Sims.  We were very pleased with the response rate achieved from the calling of just over 1,000 contacts from Data that TTMC had researched and found for us. In all it worked out a cost of a little over £200 per meeting arranged for each of our Business Development Executives. We are still completing contracts from these meetings but have easily covered and exceeded the total costs of the project already.  The service overall was absolutely excellent and we are already working with them again.”

Commercial Manager at SIMS Recycling Solutions