DG3’s all-round marketing solutions spark plenty of interest in multi-service offering, appointment setting campaign.
DG3 (Diversified Global Graphics Group) is a worldwide marketing solutions and print provider that has developed globally by both acquisitions and organic growth since 1983, with a turnover of $180 million worldwide. Globally DG3 employs 800 staff in the UK, US, Hong Kong and Manila. With printing and administration facilities in London’s Canary Wharf, DG3 is conveniently located to service the City of London and surrounding areas.
Project background
In essence, DG3 sells litho and digital print but in order to stay as one of the world’s leading communication providers, there is a need to deliver a full service marketing solution to clients and prospects. The Telemarketing Company was selected to promote DG3’s print and communications solutions in general. This included:
- Typesetting (the process of words, images and logos being laid out and ready for printing)
- Litho and digital printing (inc web 2 print which transforms data into dynamic documents)
- Reprographics (facilities management inc digital printing, copying, scanning, large and wide format print)
- Finishing (binding, drilling, folding, stitching)
- Mailing, Fulfilment, Distribution & Storage (bar code technology, postal discounts)
but did not exclude the many other services offered by DG3 as a one stop shop with a global offering.
Project execution and results
The Telemarketing Company and DG3 selected data in various verticals in London and the South East. As the campaign started this was narrowed down still further and calling was targeted at locations in Central London and the near Home Counties, to maximise on DG3’s geographical location.
The focus of the campaign was Face-to-Face Appointments. As the calling matured, The Telemarketing Company also uncovered a number of prospects who requested quotes for a whole raft of marketing projects which are a perfect fit for DG3’s 'all-round' service, spanning direct mail, email marketing, QR codes and multi-channel communications.
Call recordings were sent regularly so that feedback could be exchanged on the messaging and positioning and the campaign was spread over four weeks. In this period 19 results were produced. Some of these prospects had an immediate need; others wanted to understand the DG3 offering for future projects, which included print and fuller wrap around marketing requirements.
Results increased as the data was warmed up and the full database contained a significant number of leads to nurture in addition to the actual results produced when returned to DG3 at the end of the campaign.
“From the outset we were delighted with the professionalism of the team at The Telemarketing Company. The initial briefing was attended by a number of marketeers who showed genuine interest and enthusiasm for DG3, its products and its services.
Their approach was relaxed but business-like and I am so pleased to say they were not forceful in trying to reach a ‘positive’ outcome like other companies we have used – which in turn resulted in cancelled appointments. It was incredibly valuable to be able to listen to the tape recordings and suggest other ideas of engagement where necessary. The Telemarketing Company were representing DG3 so it was vital that we were comfortable with their method.
As a result of the campaign, we will be looking to work with The Telemarketing Company over the next few months to secure more qualified opportunities and we’d have no hesitation in recommending them to others."
Marketing Manager, DG3