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Founded in 2001, DMI are a leading global digital transformation consultancy, systems integrator and Microsoft Gold Partner. With 26 offices and over 2000 employees worldwide, they have a large international footprint. The company includes five business units, Transformation, Data and Analytics, Application Development, Digital Commerce and Managed Services.

DMI approached The Telemarketing Company (TTMC) to carry out a lead generation and appointment setting campaign. They needed an agency that was a technology-sector specialist with good knowledge of the Microsoft stack that could communicate technology propositions well.

The requirement was to generate a pipeline of sales-ready leads for DMI’s Transformation business unit. The appointed agency would be tasked to call and engage with senior IT decision makers within large organisations, understand their implementation and investment strategy for the Microsoft stack and book appointments directly into the sales team’s diaries.