Telemarketing pilot to re-activate dormant customer base proves the value of telemarketing channel for Office Supermarket.

13 September 2023

 

Office Supermarket, is one of the UK’s leading online office furniture suppliers. Based in Bristol, their mission is to provide a one-stop-shop offering outstanding choice, excellent quality, and exceptional service to customers across the UK.

Office Supermarket had a large database of existing customers that had not been regularly called with the only contact being through email nurture. The business had not used telemarketing before, and the only calls made were to a small number of select accounts. They therefore decided to engage a telemarketing agency to test the value of voice as a channel and its ability to warm interest in the inactive customer base.

Read how TTMC’s pilot campaign proved the value of the telemarketing channel.

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