Telemarketing engagement provides successful proof of concept and potential pipeline in excess of £10 million for Bobst

21 May 2018
Bobst is one of the world’s leading suppliers of equipment and services to packaging and label manufacturers in the folding carton, corrugated board and flexible materials industries. Business Unit Web-Fed is particularly focused on the labels and flexible packaging sectors of the packaging industry. Its core business includes equipment and services for; Inline & CI Flexo, Gravure, Laminating, Coating including Extrusion Coating and Vacuum Metallisation.

Bobst Web-Fed had grown through the acquisition of several leading technology companies in the sector; Schiavi Spa, Rotomec, Fischer & Krechke GmbH (F& K) and Nuova Gidue Srl. The acquisition process had created a CRM of varying quality, which provided a poor foundation for the pro-active sales and marketing effort needed to expand sales.

The Zone Business Director for Web-Fed in the UK and Ireland approached a number of different agencies before appointing The Telemarketing Company to carry out the project - to generate potential leads - phone or face to face appointments for the Web-Fed team - for new equipment sales.

Read the full case study to find out more.

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