Equifax is a global data, analytics and technology company offering a unique blend of differentiated data, analytics and cloud technology. It provides insights that help financial institutions, companies, employers and government agencies make critical decisions with greater confidence and deliver a seamless and positive experience for their clients during life’s pivotal moments.

The company was undertaking a transformation of its marketing operations function. In addition to improving lead quality, priorities were to streamline processes, increase productivity, improve the customer experience and reduce lead response times. Read how they worked with TTMC and a digital partner to embed new lead processes, improve lead quality and bring structure, data and insight into their lead process.

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