Buyerdock gives brands control over their products, helping them connect with consumers via a 2D-QR Barcode. It is a sophisticated database-driven, online solution connecting buyers and sellers by enabling brands to present expansive information about their products. It is the first solution to be approved by GS1, the global barcode standard, to use the GS1 Digital Link inside 2D-QR codes. In doing so it has become a GS1 approved partner, with the ability to generate and supply the new advanced 2D-QR code to GS1 standards for all brands and manufacturers globally.

The announcement of EU packaging regulations that would phase out 1D barcodes by 2025 created a significant market opportunity for Buyerdock. Buyerdock didn’t have a scalable in-house resource to tap into this opportunity and so decided to engage an outsourced telemarketing agency. The goal was to target UK exporters to France and Italy where regulations would first come into force. TTMC was engaged to deliver a lead generation campaign to educate prospects on the new laws and encourage them to sign up to remain compliant.

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