National Book Tokens are the only gift cards and gift vouchers accepted in bookshops throughout the UK and Ireland, and online. They have been inspiring booklovers since 1932 and are passionate about promoting reading for pleasure and the mental health and wellbeing benefits it brings.

National Book Tokens engaged ​TTMC to conduct market research within their existing customer base. The company wanted to better understand how independent booksellers were using their free display materials, to help improve their range and gather new intelligence to inform their approach.

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